PROJECT
florence rebirth fund
TYPE
Graphic Design | Logo Design
TIME
2019
CLIENT
Accapiù per Comune di Firenze
TEAM
Graphic Design : Chiara Zucchi
Web Design: Matilde Ortona
Campaign Copy & Video: Accapiù Srl
OTHER SOURCES
INFO
Design of the logo and visual identity for the fundraising campaign supporting the rebirth of Florence, launched in response to the economic and cultural impact of the COVID-19 pandemic, with the aim of preserving the city’s artistic heritage and supporting the conservation of its historic center, a UNESCO World Heritage Site.
The campaign copy interacts with the photographic background, appearing as “silhouettes” that reveal only portions of the underlying images, creating a visual bridge between evocative photography and the meaning of the written messages.
The campaign logo is composed of simple geometric shapes arranged to form a large “F”. The graphic system is adapted across multiple formats while maintaining strong visual consistency. The prominent logo ensures unity and recognizability across all campaign materials and communication channels.
