PROJECT
vocabolario della sostenibilità
TYPE
Art Direction | Set Design
TIME
2020
PLACE
Triennale Milano
Viale Emilio Alemagna, 6, 20121 Milan (MI), Italy.
CLIENT
Accapiù per UBS
TEAM
Chiara Zucchi per Accapiù
MEDIA
Pale Wood + Metal + Pre-spaced sticker graphics + Plants
SIZE
Various Dimension
INFO
Ideation of the concept and the design of setups and graphic elements for the talk series “The Sustainability Dictionary”, produced by h+ for UBS.
The project featured a series of entrepreneurs presented as “Sustainability Testimonials”, each sharing their story through a keyword representing their sustainable journey. Each event included video presentations addressed to potential stakeholders, followed by a dedicated networking moment.
The design of the stage, informational panels, and partitions was based on natural, sustainable, and reusable materials such as wood and steel, complemented by real plants. The scenography was conceived as a system of modular panels with rounded tops, creating strong visual recognition and referencing the concept of sustainability through circularity. The elements were designed to be adaptable, easily dismantled, and transportable, supporting all stages of the UBS event tour.
