yey* younger every year

INFO

Concept development and creation of the brand identity for yey*younger every year, a collection of handcrafted objects dedicated to the wine experience, designed by Raffaella Guidobono, Leftover Design.

The main icon representing the collection is Bacchus, the god of wine and harvest, as well as of sensory pleasure, enjoyment, and ecstatic experience.

The custom-designed logo and typeface draw, in an abstract and ironic way, on the perception of “visual doubling” typical of being slightly tipsy.
Letters and symbols are composed through the disordered multiplication of themselves.
The visual identity includes a series of graphic illustrations made of broken straight lines depicting objects from the collection, such as ice buckets and wine glasses, as well as other elements associated with the culture and pleasure of wine.