PROJECT
toscana artigiana
TYPE
Art Direction | Web Design
TIME
2022
CLIENT
Rampello&Partners for Fondazione Sistema Toscana
TEAM
Idea and Production: R&P
Coordination: Guja Montanari (R&P)
Copywright William Gray (R&P)
Web Art Direction: Chiara Zucchi
Web Development: Cecilia Ago
OTHER SOURCES
INFO
Art Direction, Graphic curation and Illustrations for “Toscana Artigiana, A Journey within the Journey” website: a digital communication project that tells the story of the Tuscan territory through its craftsmanship. The website is conceived as an interactive atlas of stories, where texts, hand-drawn animated graphic elements, videos, music, and sound effects intertwine to create an immersive and multi-sensory browsing experience.
The platform is not a simple informational container, but an innovative digital narrative that enhances and engages with the topics. The experiences open with a short film that introduces the daily life of a Tuscan artisan—an emblem of the Tuscan Artisan Genius—and guides users on a journey through tradition, territory, and innovation.
Navigation unfolds through a dual narrative structure, both horizontal and vertical, allowing for dynamic and in-depth exploration of the content. A strong graphic identity, combined with an integrated and interactive user experience, makes the website a memorable experience, capable of engaging visitors and encouraging active participation.
RESEARCH & PRESENTATION
